Principal Embedded Systems Engineer · Austin, TX

From schematic
to shipped.

I design the PCB, write the firmware, and connect it to the cloud. 30+ products across IoT, industrial, healthcare, and rail.

15+
Years experience
30+
Products shipped
8
Companies
Founder
Building Ameza

A smart retail platform helping independent retailers unify pricing, inventory, and POS with AI-driven tools. 50+ retail partners, $2.5M+ payments processed.

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LoRaWAN: how it actually works
LoRaWAN is not just a radio protocol. It is a full network architecture with device classes, join procedures, and tradeoffs that only become visible when you deploy it in the real world.
Building a LoRaWAN smart water network from scratch
In 2016, during a turbulent time in Turkey, I joined a startup building a smart city from the ground up. No proven network server existed. So I wrote one.
How to read a wireless protocol spec without drowning
Most protocol documentation is written by engineers for engineers. Here is the order of questions to answer before you go anywhere near the physical layer.
Technical ownership in hardware startups
Building a hardware product without an electronics background is not the problem. Here is what good technical leadership actually looks like.
What makes an IoT product production-ready?
Getting a prototype to work on your desk is the easy part. Here is what actually separates a prototype from a product that survives in the field.
Why most hardware startups fail before they ship
It is not bad engineering that kills hardware startups. It is starting to build before you know what you are building.
What is IoT really? It's not just connecting a sensor to the internet.
Most people treat wireless communication like a casual conversation. But distance costs energy, bandwidth is shared, and structure is what makes any of it reliable.